Facebook Advertising Doesn’t Work
So, you think Facebook advertising doesn’t work? You’re right. It doesn’t work – if you’re not making the right moves. Nothing works without a viable plan designed to get results. It takes research, data and metric analysis to determine your strategy. If you’re not doing those things, you’re wasting your time and money on Facebook advertising.
Stop throwing away money on social media campaigns that don’t work. It’s time to up your game and familiarize yourself with Facebook’s new publishing tools and analytics that allow you to create dynamic, relevant, and far-reaching ads worth every penny.
You can create knockout Facebook campaigns. You can get a great return on investment. You can—if you’re ready to be specific, intentional, and determined in your strategy.
How to Create a Facebook Ad Strategy
It is important to determine what you can and cannot accomplish on your own.
Thoughtful, creative, and targeted advertising engages users, builds brand recognition, and gets results. This is all possible with Facebook advertising, but it’s not for the faint of heart.
The truth is: Facebook advertising offers incredible targeted ad capability. The reality is: most people don’t know how to harness all that power. The plethora of Facebook ad options are a gold mine of opportunity for seasoned marketers. Are you up for the challenge?
Social media marketing companies are experts at what they do. They analyze your data and scour your metrics to determine a strategy. Collaborating with a social media marketing company might be the best decision you ever make, not only because you’ll get the results you want, but also because they’ll save you money on all those bottles of Aspirin. Seriously.
The world of Facebook advertising can be a bit of a headache. The good news is Facebook is making it easier for beginners to utilize their publishing tools with greater success.
Follow these three guidelines to improve your own advertising campaigns today:
1. Determine Your Goal
Do you want more people aware of your business or do you want to find more potential customers? These are two very different objectives that will determine different strategic plans.
Maybe you want to drive sales and get more people to download your app, or maybe you want to promote an event. Whatever your advertising objective, keep it at the forefront of your mind as you build your campaign.
Successful advertising depends on a clear strategy with specific objectives. If you’re going to spend your money, make it count.
2. Analyze Your Data
Facebook’s newsfeed algorithm evaluates the behaviors and habits of users from their newsfeed. It determines what type of content gets shown to those users. You can familiarize yourself with how this works and cull data from your targeted audiences’ newsfeeds in order to make meaningful and impactful advertising decisions.
There’s no short-cut to success here, but this is a sure way to improve your organic reach and make certain your content gets in front of an already interested audience.
Lookalike audiences are used to mirror your current targets to expand into new demographics and territories. Campaigns can be designed quickly based on information you already have. Using various methods such as email or video, you can quickly expand your reach, find new audiences, and increase engagement.
3. Make it Sparkle
A Facebook advertisement seems simple enough, but it’s all in the details. Your customers are inundated with information all day long. Make your ads sing with these pro tips for a successful campaign:
- The Call to Action
This is your bread and butter. What’s the use of a gorgeous ad if the customer doesn’t know what you want them to do? Hone your skills and read up on how to craft a better CTA.
- Diversify Your Ads
Customize multiple ads to reach different demographics. Don’t stuff all your ads into one ad set because they won’t be seen based on Facebook’s algorithms. Your ads should be able to connect with your audiences in whatever spaces they reside.
- Worth a Thousand Words
Nothing kills a campaign faster than blurry and bad imagery. Keep it clear, crisp, and relevant. And don’t forget to upload it in the correct size format based on Facebook’s ideal image guidelines.
- Test it Again, Sam
Test everything! Test your CTA, your headlines, your landing pages—everything to ensure consistency, reliability, and effectiveness. From text to color, from size to length, test it all again and again.
- Use the Publishing Tools
Make your life easier and use Facebook’s Publishing Tools dashboard to: schedule posts, collect leads, manage instant articles, create interactive ads for mobile users, and set up/manage a shop for customers to buy products directly from your Facebook page.
If someone says that Facebook advertising didn’t work for them, we have to wonder: Did they do their research? Did they target their audience and set practical objectives? Did they analyze their metrics?
Facebook advertising offers powerful tools to meet your audience where they are, so you can convert and generate leads with amazing success. Do yourself a favor and make social media marketing work for you—know your metrics and know your goal.
When it comes to Facebook marketing, are you up-to-date on the latest marketing trends? Take full advantage of this powerful tool with our Facebook Marketing Guide, and build more conversions organically.