Multi-Channel Marketing: Don’t Spend More, Spend Smarter It’s a common misconception that companies need to spend more on digital marketing if they want to improve sales. The truth is a higher marketing budget doesn’t equate to higher sale percentages. The key to get the most out of your marketing budget is to spend wisely by…Details
Facebook: Engagement is the KEY Facebook is doing several new things with their algorithm to improve your social media marketing experience. Forget about “likes.” Now, it’s all about who your audience is and how many times they share your information. Facebook advertising now allows you to organically extend your reach without paying extra to boost…Details
Facebook Advertising Doesn’t Work So, you think Facebook advertising doesn’t work? You’re right. It doesn’t work – if you’re not making the right moves. Nothing works without a viable plan designed to get results. It takes research, data and metric analysis to determine your strategy. If you’re not doing those things, you’re wasting your time…Details
What Are My KPIs? Your business cannot wander aimlessly without a goal in mind. Whether it’s building a customer base or selling your products and services, your goal should help keep your business afloat. Therefore, you need to formulate a strategy made up of different tactics, all of which are geared towards producing results that…Details
SEO and Black Hat Tactics
For a business to drive organic site traffic, they need to optimize their most important pages by adhering to Google’s search guidelines which aim to provide users with the most relevant search results for the keyword phrase they entered. By observing the best practices of SEO, there is a greater chance that their pages will rank for their target keyword.
However, as a business owner, you need to be aware of the different SEO tactics that can make or break your business. On the one hand, there’s the right way of doing SEO, which is through white hat tactics. On the other, there are black hat SEO tactics that you need to avoid like a plague.Details
The Importance of the Second Screen
The number of people who watch TV the traditional way is falling. Why? People are using second screens during their TV viewing to access additional content.This is making it easier to reach and interact with viewers in a variety of new ways.Details
Google Analytics Made Easy
Understanding how to use Google Analytics is easy for tech professionals, but to the everyday man, it might seem confusing. You know it’s important – but what it is, how to use it, and why it’s helpful are a mystery. Not anymore! Let’s break down the basics in a Google Analytics training crash course to help you start improving your website.
Small Business Advertising: How to Spy on the Competition With a variety of online marketing tactics at your disposal, it may be difficult to decide which digital advertising tools are worth investing in. A digital health assessment identifies which digital marketing strategies are working and helps your company find new opportunities for improvement. This important…Details
Digital marketing has made it easier to monitor the results of online campaigns.Details