Build Interest & Awareness
WJXT television programming is viewed in over 500,000 North Florida households every week. Local News is the least DVR’d program on television. Viewers are watching LIVE, they are engaged and interested, making this the ideal placement for commercials to build interest and awareness for your brand. Adding online advertising with News4Jax.com to your campaign can enable you to reach some of the over 1 million unique visitors every month. News4Jax mobile news and weather apps are the most effective mobile advertising outlets in the market, reaching viewers on the go with over 14 million page views every month. When trying to get your business name out there, there is no stronger media than WJXT and News4Jax.com.
WJXT uses Native Articles, Social Media and Email Marketing to help build engagement with your brand. Native articles are an “advertorial” form of advertising. WJXT helps you create newsworthy content relevant to your brand in order to position your business as a trusted expert. These stories live right alongside news content and reach News4Jax.com visitors in a natural way. Facebook marketing with WJXT builds brand engagement as well, reaching your potential customers at optimal times throughout the day as they interact on social media.
Consideration & Evaluation
After potential customers have recognized they have a need, they start looking for different solutions to fill that need. WJXT offers targeted digital marketing and email marketing to ensure that your business is in this consideration phase. Online users begin showing different behaviors and WJXT leverages the latest technology to tap into these behavioral changes and serve your advertising message to users who are evaluating the type of product or service you offer. This stage of multichannel marketing is where you can begin to really tap into the ROI (Return On Investment) benefits of WJXT marketing solutions.
Intent to Purchase
After the potential customer has evaluated their options and identified a solution, they start looking for the provider of that solution. That consumer is now showing “intent to purchase”. With WJXT’s Search Marketing strategies, you can identify what the customer’s motivation is and serve ads targeted towards that motivation. Whether the intent to purchase is based on price, product effectiveness, or any other factor, your message will be on target and highly effective.